Why Every Business Should Build A Database Of Both New & Existing Customers
by Garett Campbell-Wilson
The primary function of a VIP Members Club is to build a list of new and existing customers, and then you’re going to market to that list by broadcasting Smart Social Offers using both text and email.
The double leverage of running a Social Offer Campaign is, when combined with your VIP Members Club, you can also put it on marketing flyers, media messaging, and other forms of local advertising, such as radio, television, or transit advertising.
How cool would it be to say on the radio: “Hey! If you’re looking for a taste of New York, try out Nat’s Pizza 🍕The Best Pizza in Vancouver, BC. Sign up for our VIP Club by texting ‘PIZZA’ to 555–555–5555, and you’ll get an offer for a FREE side of BBQ Wings delivered to your phone immediately!”
When you put advertising behind these customer frequency enhancing plays, it enables your offer to reach more people in your local community. In other words, your ad or boosted post could easily be shown to thousands of people in your local area, which helps you to build your list faster.
This same VIP & Social offer can also be advertised to existing fans and followers on your business pages.
A great way to start building your list is to promote how your customers can join your VIP Members club inside of your business using media such as table tents, posters, takeaway cards, flyers, and other forms of your existing marketing materials.
Start by inviting the customers who frequently buy from your business because it always costs more to market to new customers than existing customers.
The moment a new or existing customer enters their information in your signup form, Cerebrum Connect is able to capture the info of each subscriber, and the system can identify which ones came into your place of business and spent money.
When you have direct access to your customers, it gives your business the ability to create revenue on demand, by driving customers back into your business whenever you desire.
Your messages don’t always have to be about social offers, it’s can also be used for general communication and important messages such as: “Hey! End of the month we have a customer appreciation day” or “Hey! We have a new menu item”.
Or a hair salon could say: “Hey, we were completely booked this week, but now we have an opening if you need a hair coloring. Call us now!”
Many clients of ours use Cerebrum Connect as a way to reach their customers faster by sharing content that they share on social media every day such as New menu items, calls for hiring staff, new hours of operation, new products or services, etc.
If you’re a business owner, you know that there’s a difference between “building of a list VS having customers actually come in and buy”.
You’re always going to have more people on a list that raise their hand for your offers than actually come in, but that’s ok!
The fact that you can have this amount of people on a list allows us to do stuff with it and each month you can rinse & repeat this process to increase the value of your list.
See what I’m saying here, over time, your list begins to compound!
What if you had 1,500 people on your list, you can use Cerebrum Connect to implement what we call a “VIP Offer Blast”. Let’s take a Pizzeria restaurant for example.
You could say: “Hey NAME! Today only BOGO (Buy 1 Get 1 FREE) with the purchase of two drinks. Show offer.”
Tip: This works even better when you can personalize your messages with the subscriber’s first name. Cerebrum Connect enables you to do that easily.
This is a text and email that now can go out to all 1,500 people on your list. See what I’m saying? You’re communicating with the customers who already frequently visit your business.
That’s 1,500 customers at your fingertips who are spending money in your business and bringing their family and friends.
If you’re thinking long-term, using Cerebrum Connect helps you plan out your marketing calendar for the year so that you can tell your customers ahead of time what to expect!
You can say: “Hey Everyone, this month we have Offer A, and next month we’ll be doing Offer B!”
When we talk about how to schedule the perfect offers, you can implement new & more customer frequency enhancing plays such as contest giveaway campaigns, survey campaigns, and review campaigns.
Building your list using this principle-based system just makes sense so let’s take this a little bit further because this is super valuable to your bottom line.
NEED HELP BUILDING A VIP CLUB FOR YOUR BUSINESS?
Cerebrum Connect will automatically do all the heavy lifting for your business. You don’t have to manually track redemptions. Smart Social Offers are touchless and a benefit that will be appreciated by your customers.
You will have the ability to predictably generate revenues on demand. You will also have a fast and convenient communication platform to notify your customers of things that are happening in your business. Cerebrum Connect will encourage your customers to return more often, spend more money and tell their friends and keep your business top of mind.
Cerebrum Connect can deliver to you what every business needs and wants: growth in revenues.
Once again, if you’re a business owner and don’t have the time, knowledge, or resources to build your own customer database, then let my team at Cerebrum Marketing Group take that off your plate with Cerebrum Connect.😉
Want to request a demo? Text ‘CONNECT’ to 778–770–5809 📲
THANKS FOR READING!
Signing off. This is Garett Campbell-Wilson (aka GCAMWIL) and I look forward to sharing more helpful marketing and advertising tips in future articles, videos, and podcasts.
Don’t forget to hit the subscribe and like button and stay tuned for my future articles. It would mean a lot to me if you would spread the love and share this with someone you know who can benefit from reading this.
Thanks for reading! 🙏🏾
Take care of yourselves.
See you in Digi.
About Garett Campbell-Wilson
Garett Campbell-Wilson is a creative strategist and digital marketer, sharing his expertise and experience in art and technology to help businesses thrive. As an artist at @gcamwilstudio and marketing consultant at @cerebrummg, he explores the powerful connection between creativity and business success.
Find Me On Social Media
Stay connected with me on social media! You can find me on Facebook, Instagram, and Twitter as @gcamwil. Shoot me a DM! For business inquiries, email me at garett@cerebrummarketinggroup.com.
Also, if you want to join my VIP Members Club for exclusive content and giveaways, simply text ‘ARTIST’ to 1–778–200–2464 📲
